Software Product and Service Pricing and Packaging Strategies
Freemium, Pay-as-you-go, One-time Fee, Points-Based, Monthly, Professional Edition, Enterprise Edition, Voluntary Pricing, Per Seat, Per Active User, Site License, 10/25/50/100 Paks, Software Maintenance and Support Fees…
Pricing and packaging can be daunting at the best of times, but it’s especially complicated for early stage software product and/or service companies. Pricing and packaging affects company image, consumer take up and churn behavior, and of course, revenue and profits.
Hear from Patrick Hankinson, director of marketing for Tether, Matthew Doucette, co-founder of Xona Games, and Duncan Enman, founder of Can Stock Photo, as they discuss the logic of their pricing strategies and what they have learned about pricing’s impact on top and bottom line growth.
Patrick Hankinson, Director of Marketing, Tether (www.tether.com) – Tether has developed a simple and inexpensive way for laptop users to connect to the internet through smartphones, including the BlackBerry. For users who do not have free wired or WiFi access, but need to connect their laptops to the internet in an airport or a taxi, for example, Tether enables them to quickly connect through their smartphones, for a one-time fee, without incurring any additional charges. Tether has attracted worldwide media attention, including coverage in The New York Times, and has already been sold to thousands of users. In addition to his role with Tether, Patrick is president of Ninja Otter Inc., a marketing and advertising company.
Matthew Doucette, Co-founder, Game Designer and Producer, Xona Games (www.xona.com) – Xona Games is an independent game development studio targeting Xbox 360 and PC gaming platforms. The company concentrates on intensifying retro-style games and has already gained international recognition, placing 7th in the world and 2nd in Canada in Microsoft’s 2009 Dream Build Play competition. Xona’s game Decimation X is the number one rated Xbox LIVE Indie Game in Japan.
Duncan Enman, Founder, Can Stock Photo (www.canstockphoto.com) – Can Stock Photo is a microstock agency, a company that sells stock photos and illustrations very affordably. Duncan founded the company in 2004, and it soon became the busiest stock-photo site in the country, today representing more than 2.2 million stock images and boasting over 50,000 members. In 2008, US-based stock-photo giant Fotosearch acquired Can Stock Photo and hired Duncan to run the company.
Panel moderator – Dan MacDonald, President and CEO, Innovacorp
Wednesday, February 24, 2010
8:45 am - 10:00 am
Canada Post Boardroom
Innovacorp - Technology Innovation Centre
1 Research Drive, Dartmouth, NS
Please RSVP to Sarah Morris at email@example.com or Jennifer Cullen at firstname.lastname@example.org by February 22, 2010.