Building Effective Distribution Channels
Distributors can help early stage companies reach export markets. Unfortunately, many companies have problems finding the right distributors, negotiating an agreement, and managing the distributor relationship. The best distribution channels for your company depend on your market, your product, and what your competitors are doing, but there are things you can do to build effective and hassle-free distribution channels, maintain control over product sales, and protect your profit margins. Join our expert panel for insights and advice on distributors and distributor agreements.
Ian Lucas, executive vice president of innovation and strategy, Ocean Nutrition Canada Ltd. (ONC) (www.ocean-nutrition.com) - Ian has been a member of the ONC management team for many years and was vice president of global sales during a period of major growth at the company. He is responsible for ONC's global innovation and strategy efforts. ONC is a leading supplier of marine-based natural ingredients to the global dietary supplement and healthy food markets.
Robert Nadeau, partner, Kerr & Nadeau (www.kerrnadeau.com) - Robert has practiced law since 1985 and currently provides legal support and counsel in the areas of software and technology ownership, commercialization, and services for SMEs, including distribution agreements, direct web-based distribution and licensing models, reseller, alliance, joint ventures and managed services. Kerr & Nadeau specializes in intellectual property, technology transfer and licensing, corporate/commercial law, business agreements, employment law and government contracting.
Mike Flynn, director of business development, Tether (www.tether.com) - Prior to joining Tether, Mike spent 10 years as director of business development with AOL/InfoInteractive, where he focused on distribution, service, sales and product development. Tether has developed a simple and inexpensive way for laptop users to connect to the internet through smartphones, including the BlackBerry. The company has attracted worldwide media attention, including coverage in The New York Times, and has already been sold to thousands of users.
Panel moderator - Stephen Hartlen, interim president and CEO, Innovacorp
Wednesday, May 26, 2010
8:45 am - 10:00 am
Innovation Boardroom (formerly named Canada Post Boardroom)
Innovacorp - Technology Innovation Centre
1 Research Drive, Dartmouth, NS
Please RSVP to Samantha Mosley at smosley@innovacorp.ca by Friday, May 21, 2010.
