FITTskills - International Marketing

Course Overview

This international business course covers such topics as the development of marketing plans to achieve business targets and the implementation and coordination of international marketing activities for products and services. Learners will be exposed to the principles of marketing functions and the distinctions between domestic and international marketing. They will also discuss such activities as adapting and/or developing products and services for the foreign market and the sales and marketing activities required to be most successful.

Specifically participants will learn:

• The steps required to prepare for selling products or services internationally
• How to prepare a well-researched and evolving international marketing plan

Whatever the objective is in attending this course - for general information, as a prospective CITP, to build your career or to expand your international business links - the investment of time and effort will be invaluable.

For NS company and individual funding support see ExportAbility Program

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Read more about FITTskills ►

Learn about the Certified International Trade Practioner (CITP) designation ►

To Register Contact Sandy Gordon
at 902.421.1302 x 2231

Course Facilitator

Pernille Fischer Boulter is the President and CEO of Kisserup International Trade Roots Inc., an international consulting and trade training company with offices in Canada and Europe. Before moving to Canada in 1998 and founding Kisserup, she lived and worked in Europe for over 20 years. She speaks five languages and has worked on projects in more than 40 countries. As a result of this global experience, Pernille and Kisserup have increasingly been retained to provide mentoring, consulting and international trade training services to both the private and public sectors.

Pernille holds a Masters of Business and Economics from Copenhagen Business School, a certificate in Project Management from St. Mary's University, a designation as a Certified International Trade Professional (CITP) and has been facilitating FITTskills Courses since 2003. From 2002 - 2008, Pernille was a Member of the Federal Small & Medium Exporters Advisory Board to the Minister of Foreign Affairs and International Trade representing Nova Scotia. In 2006, 2007 and 2008 she was nominated for the RBC Canadian Woman Entrepreneur Award and in 2007 she was awarded the Women of Excellence Award from the Canadian Progress Club Halifax Cornwallis.

"Prior experience and learning do count in the CITP designation process. Participants can obtain exemptions from FITTskills course requirements through FITT´s Prior Learning Assessment and Recognition (PLAR) process, which provides credit for previous work experience and/or education."
See PLAR