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Customer Intelligence Workshop: Learn How the World's Fastest Growing Companies Use Customer Data to Unearth Hidden Growth Opportunities

  • 17 Apr 2018
  • 15 May 2018
  • 2 sessions
  • 17 Apr 2018, 9:30 AM 2:30 PM (ADT)
  • 15 May 2018, 9:30 AM 2:30 PM (ADT)
  • Lindsay Children's Room, Halifax Central Library, 5440 Spring Garden Rd, Halifax, NS B3J 1E9


  • Must be a paid member of Digital Nova Scotia.
    Registration includes up to 3 people from your organization.
  • Registration includes up to 3 people from your organization.

Registration is closed
The world’s fastest growing tech companies aren’t lucky—they’re data-driven, systematic, and absolutely obsessed with learning as much as they can about their customers.

Today’s tech titans are able to consistently crush their competitors by following one simple rule:

You don’t need to be a billion dollar company like Apple or Airbnb to leverage the power of customer data. Customer data is free and abundant—you just need to know where to find it and, more importantly, how to use it.  

If you’re ready to grow your tech company, customer data is your secret weapon.

The Workshops

This 2-part workshop series is designed specifically for small teams. Your team will walk away with everything you need to start collecting, analyzing, and actioning your customer data.

What You’ll Learn

Workshop 1: Collect & Analyze the Right Customer Data (5 hours)

  • Why understanding your customer’s needs is the ultimate “growth hack”
  • How to avoid overwhelm and collect the right customer data
  • How to analyze complex customer data to unearth actionable insights

Workshop 2: Create A Data-Driven Customer Strategy (5 hours)

  • How to zero in on your best customers (aka your “super fans”)
  • How to create a customer strategy that your whole team can use
  • How measuring one simple metric can keep your whole team on track

About the Facilitators

This workshop is presented by Katelyn Bourgoin and Colin Deacon.


About Katelyn

Katelyn Bourgoin a serial entrepreneur with experience spanning the marketing, tech and hospitality sectors.

After starting her first business at 25 years old, Katelyn went on to found three award-winning companies.

Katelyn’s entrepreneurial journey has been a rollercoaster to say the least...

She was named as one of Nova Scotia’s top 10 young entrepreneurs in 2012, she sold her first business in 2013, she was named as a influential entrepreneur by Forbes in 2016, and, in 2017 she made the difficult decision to close down her venture-backed tech startup after 3 years in operation.

With vast experience as a marketer and product designer, today Katelyn works as a growth strategist and trainer. The majority of her clients are early-stage tech companies.

Katelyn remains closely connected to the startup community in Atlantic Canada.

She’s passionate about helping entrepreneurs succeed and works as an advisor with many companies from Volta, Innovacorp, Futurpreneur, and Propel ICT.  

About Colin

Colin began his career as a runner in London, England’s storied financial district. Hard work and a lucky break enabled him to secure a position as an investment analyst, launching his career.

For the past 38 years Colin has worked as a stockbroker, advised investment funds on sales and marketing, helped to build a $300 million life science venture fund, and has been CEO of two startup companies.  

After a successful exiting from a previous startup venture in education, selling to New York based Kaplan Inc., Colin moved into the dental tech field when he founded BlueLight Analytics.

He raised the Company's private equity funding, nurtured the company’s product development, and built relationships and global sales with key opinion leaders, dental schools and multinational manufacturers.

Upon the successful development and testing of BlueLight's lead commercial product, Deacon moved out of the CEO position and now helps other young companies through the commercialization process, while BlueLight's talented management team drive the Company's growth by accelerating the sales success of leading dental manufacturers globally.


The fee to attend the workshop is $197 per company (up to 3 attendees can attend from each company). 

In addition to the two 5-hour workshops, participants will also receive the following free bonuses:

  • 60-minute strategy session with Colin Deacon (sales focus)
  • 60-minute strategy session with Katelyn Bourgoin (marketing focus)
  • Access to helpful strategy templates and analysis tools

These bonuses alone are valued at over $800, but they’re yours free thanks to Digital Nova Scotia’s generous sponsorship.

Space Is Limited

This workshop is expected to sell out quickly and space is limited to 25 companies. Please reserve your seat today.

1301-1809 Barrington Street, Halifax, NS B3J 3K8

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