Info4Impact: Finding the Opportunity in Everyday Activities: Disruptive Strategies for Innovation

Discover new opportunities for innovation by learning how to evaluate the everyday activities that happen around your product, service or processes. Innovation is not a skill or something some people have, and others just don’t – innovation is the outcome a process or action, and something that can be embraced in every role, at every level.

“Focusing upon tasks is too limiting. Apple’s success with its music player, the iPod, was because Apple supported the entire activity involved in listening to music: discovering it, purchasing it, getting it into the music player, developing playlists (that could be shared), and listening to the music.” – Don Norman

During the second half of this lunch and learn, you'll learn how to move beyond the evaluation stage and into action! You'll understand business strategies that enable you to build new opportunities and/or technologies from the actions your customers take around your current offerings.

“New products and services win in the marketplace if they help customers get a job done better (faster, more predictably, with higher output) and/ or more cheaply.” - Anthony Ulwick

Whether you’re feeling creatively stuck or simply looking to accelerate your business, Michael DeVenney’s innovative model can guide you down a more predictable and profitable path to success - resulting in better products, services, and relationships with your customer base.

About Michael

Michael DeVenney has been working with entrepreneurs and business leaders seeking growth since 2003 and has over 30 years of business experience. His continued research work enables him to provide current and timely insights into key business growth issues. Michael has earned degrees in leadership, strategy and organizational performance from Michigan State University, Notre Dame University, and Villanova University, to name a few. His experience in the Disruptive Strategies diploma program through the Harvard Business School has helped him to develop a proven and profitable innovation model, which is the key offering of his latest venture, The DeVenney Company. Michael believes that Nova Scotia has the creative & technical talent with the entrepreneurial spirit to have a bigger future, we just have to own it!