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Info4Impact: Repurposing Blog Posts: Upcycling to Perform Better in Organic Search

  • 16 Jul 2019
  • 12:00 PM - 1:30 PM
  • Volta, 1505 Barrington St unit 100, Halifax


  • Paid member of Digital Nova Scotia or a student member
  • Members and resident companies

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We all know that feeling – the completion of content! You’ve put your time, energy and resources into writing, producing or creating exactly what your customers are looking for – but are they seeing it?

Your content needs to stand out. Increase your search success, and organic traffic by reviewing content on older posts for SEO opportunities. If you know the basics and are looking for more advanced SEO strategies – this lunch and learn is for you!

After this session, you will know:

  • How to identify which existing posts have the strongest opportunity
  • Determine which keywords to focus on
  • How to optimize metadata and content to improve ranking signals
  • What factors that get your content into featured snippets (position 0)

See you there!


About Michael MacMillan

For as long as he can remember Michael has been curious about why things rank. Since 2009, all titles have had SEO in them, with roles ranging from in-house to leading an agency's SEO team. As a consultant, he now empowers teams to consider organic search in all strategies. He knows his stuff and he can help your team improve their SEO game. 


1301-1809 Barrington Street, Halifax, NS B3J 3K8

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