Customer Camp

  • 25 Feb 2020
  • 08 Apr 2020
  • 3 sessions
  • 25 Feb 2020, 9:00 AM 4:00 PM (AST)
  • 10 Mar 2020, 9:00 AM 12:00 PM (ADT)
  • 08 Apr 2020, 9:00 AM 2:00 PM (ADT)
  • TBC



Are You Sick of Wasting Time on Marketing that Doesn't Work?

If you want to sell more then you've gotta understand your audience. Who are your "right fit" customers? And what really makes them tick, click, and buy?

If you can't answer these questions... you're in trouble.

When you’re not 100% clear about who your best customers are or what motivates them to buy, it’s not just frustrating for you or your team—it’s a massive time suck.

At Customer Camp, our workshops will give you the time, space and direction to power through the messy strategy work needed to grow faster. You'll walk away feeling more focused and organized... minus the overwhelm.

This Program is Right for You if...

  • You’re not 100% confident that you’re targeting your "best fit" customers

  • You want to work more strategically, but feel stuck in the day-to-day grind of your business

  • You know you need to clarify your message because sometimes people don’t “get” what you do

"One small change in my messaging and my cold outreach conversion rate increased from 3% to 28%. You spend months trying to find an answer that ends up costing you 20 minutes for a 1:1 interview. Sometimes you need to step outside of your day to day routine to see the forest from the trees. This workshop was exactly that—a chance to refocus.” JESSY GERVAIS, DIRECTOR OF MARKETING, FOODBYTE

Who should attend?

  • Leaders - Who "wear many hats" including marketing and strategy
  • Marketers - Who want to work smarter and convert more leads
  • Salespeople - Who get inside their prospect's heads and close more deals


  • February 25, 2020, 9am - 4pm (in-person)
    Get Clear on Your Audience & Message
    Identify your "right fit" customers and craft a measurably better marketing message... all in one day!

  • March 10, 2020, 10am - 12pm (online)
    Get Inside Your Customer's Head
    Learn how to use audience research to figure out what buyers *really* care about… so you close deals faster.

  • April 8, 2020, 9am - 2:30pm (in-person)
    Build Your Growth Strategy
    Head into Q2 with extreme confidence and a research-backed marketing strategy that you're ready to execute.

Meet your instructor:

Katelyn Bourgoin is a 3X founder turned growth strategist. She understands the challenges business leaders face because she's been there herself.

With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn' s past clients include high-growth tech startups, SMBs, and Fortune 500 companies like Target and Holiday Inn.

Today Katelyn helps frustrated marketers, founders and salespeople to focus on what really matters—their customers.

After all, whoever gets closer to the customer wins.

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