Business 101 Series
Customer Relationship Management: Success Through Trust
Featuring Natalie Doyle Oldfield
Studies show that trust is the number one predictor of consumer satisfaction. Trust drives loyalty; it determines reputation and success. Trust can take years to build and seconds to destroy. The most fundamental questions individuals have about organizations are based on trust. People want to know: Who should I believe? Should I buy their products? Should I support their charity? Will they deliver on their promise? Should I invest in them? Why? Natalie's experience working with international organizations drew her to the conclusion that business success comes through trust. That conclusion prompted her extensive study in the field and her thesis, How Organizations Build Trust with their External Stakeholders.
Drawing on qualitative and scholarly research, Natalie will share with you how successful organizations and industry experts earn, build and maintain trust. Natalie will share comments and interviews from research participants including Richard Edelman, CEO, Edelman, the world’s largest public relations agency and founder of the Edelman Trust Barometer, Frank Eliason, social media and customer service thought leader and Director of Global Social Media, Citi, and David Alston, CMO of Introhive.
Speaker: Natalie Doyle Oldfield
Known as a passionate and energetic speaker, Natalie has presented to audiences throughout North America, Europe and Asia. Natalie has worked in communications, marketing, and business development in multinational companies for 20 years.
She is Chief Marketing Officer for SolutionInc Limited and Natalie coaches and facilitates workshops and training sessions. Natalie has also been a part time faculty member at Mount Saint Vincent University in the Communications and Public Relations department, and a part time faculty member in the School of Business at the Nova Scotia Community College. She is a graduate of the University of New Brunswick (Bachelor of Arts), Mount Saint Vincent University (Bachelor of Public Relations), the Dupree College of Management, Georgia Institute of Technology (Certificate in Management), and is a candidate for the Masters in Arts in Communications.
Date: December 12, 2013
Time: 9:00am - 10:30am (Atlantic Time)
Refreshments and light breakfast will be provided
Location: McInnes Cooper, 1300–1969 Upper Water, Halifax, NS B3J 3R7
1301-1809 Barrington Street, Halifax, NS B3J 3K8