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Digital NS Business 101 - Protecting Your Brand: Trademark Myths & Realities

  • 30 May 2014
  • 9:00 AM - 10:30 AM
  • Internetworking Atlantic Inc. (IAI), 5562 Sackville Street, Halifax, N.S., B3J 1L1
  • 12

Registration

  • Digital Nova Scotia Member
    Price $10.00 CDN + HST
    (Your credit card will be charged in Canadian Dollars)
  • Non-Member
    Price $20.00 CDN + HST
    (Your credit card will be charged in Canadian Dollars)

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Business 101 Series 

PROTECTING YOUR BRAND: TRADEMARK MYTHS & REALITIES 

Featuring Robert ("Robaire") Nadeau


Trademarks are the “Kevlar” of your branding strategy (“Kevlar” is a registered trademark of DuPont). They are one of the cornerstones for building your brand image, your reputation and good will in the marketplace. This workshop will address vital legal, practical and strategic questions every business owner should ask about Trademarks when deciding how best to develop its branding strategy. Questions such as:

  • Why incorporating your business and the business name does not automatically protect your brand?
  • How you can lose your Trademark, the good will and equity associated with your brand in a heartbeat (and how to prevent that from happening)?
  • How to choose a Trademark that will “stick”?
  • Should you Trademark your logo too?
  • How much does it cost? How long does it take? Is it worth it?
  • What do you do if you discover a competitor infringing your Trademark?
  • How do you respond to a “Cease & Desist” letter by a competitor alleging your infringement of its Trademark?

These are only some of the questions we will tackle at this exciting workshop. You won’t want to miss it!


Speaker: Robert ("Robaire") Nadeau

Robert ("Robaire") Nadeau, J.D., was called to the Ontario Bar in April 1985 and to the Nova Scotia Bar in 2007. He is currently a Partner at the legal firm of Kerr & Nadeau, with offices in Ottawa and Halifax. Robaire has been delivering Client-Centred Legal Services to Small, Medium, & Global 500 Enterprises for 29 years. His practice includes IP Management & Commercialization; Technology Transfers & Licensing, Structuring and Negotiating Joint Ventures, Partnering & Other Commercial Relationships; Public Sector Procurement & Government Contracting.

Prior to returning to private practice in 2004, Robaire was General Counsel and one of the founding partners of SRS for 5 years (1999 - 2004), and Senior Counsel to Digital Equipment Canada for 12 years before that (1987 - 99). As Chairman of the International Trade Committee of ITAC in the early '90s, Robaire was one of the IT Sector's lead negotiators during the NAFTA negotiations.
 

Date: May 30, 2014

Time: 9:00 am - 10:30 am (Atlantic Time)

Refreshments will be provided.

Location: Internetworking Atlantic Inc. (IAI), 5562 Sackville Street, Halifax, N.S., B3J 1L1

Register NOW as seats are limited!

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