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Marketing Now - The changing face of marketing

  • 16 Mar 2011
  • 8:30 AM
  • Empire Theatres, Parklane Mall


Are you a marketer that is aware of the shifting balance of power of marketers to consumers? Are you starting to feel like you're on the outside looking in? It is a new moment of truth in marketing: push messaging is out, and two-way pull messaging is in. It's easy to see the value of the new face of marketing, but it's not always clear as to how your brand should engage the consumer. What's the message? The right mix of mediums? The rapid consumer adoption of new media channels has profoundly altered the marketing landscape. Digital channels and traditional formats have blended to produce a dizzying amount of ad messaging and an increasingly apathetic consumer. The reality is, if you do nothing, you will lose relevance and trust, and therefore lose control. So the time is now to get on board.

On March 16, 2011, join marketing and communication professionals from Atlantic Canada as they gather to hear insights from the country's leading marketing experts. Space is limited so sign up today to reserve your spot!

Conference Highlights

Top global marketing thought leaders will descend upon Halifax for a day of discussion and debate on the latest trends in marketing today. This full-day event will consist of multiple sessions covering a range of hot topics and cutting-edge marketing strategies. Hear from experts on topics including:

  • Social media
  • Mobile
  • Research
  • Amplification (contests, geo-local, activations)

An impressive lineup of speakers has been assembled, including:

  • Mitch Joel, President, Twist Image, Best-Selling Author, Six Pixels of Separation
  • Scott Cuppari, Connections Planning & Investment Manager, Coca Cola Ltd.
  • Alfredo Tan, Senior Director, Facebook Canada
  • Kevin O'Rourke, National Marketing Manager, Customer Experience, Mitsubishi Motor Sales of Canada

Networking Event

Conference Delegates will also receive special access to the CMA Atlantic Conference Networking Event in the evening. This is a great opportunity to connect and network with your peers in the Atlantic marketing community. Networking Event Only Passes are also available.


Register Here

1301-1809 Barrington Street, Halifax, NS B3J 3K8

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