This three-week course explores Cloud Data Warehousing and Data Lakes, covering critical aspects weekly. In the first week, participants delve into understanding the distinctions from traditional databases, exploring use-cases, evaluating Cloud Native vs Third-Party Data Warehouses, and comparing trade-offs between speed, convenience, and cost. The second week focuses on data loading, pipelines, and security, addressing differentiation of data types, ETL processes, real-time data integration, and security considerations.
The final week delves into data preparation, modeling, and actionable insights, covering transformations, data modeling, BI tool connections,and activation for Business Process Automation. Designed for professionals in marketing, sales, product, and operations, the course equips participants to understand, implement, and optimize Cloud Data Warehousing solutions.
Who should take this course?: This course is designed for professionals performing data & business analysis activities in marketing, sales, or product or their respective operations levels. It is equally beneficial for front-line analysts as well as their managers as this course both covers the operational planning aspects of modern cloud data warehousing and practical considerations that help optimize costs
and performance to fit the SMB segment. Positions that this course would be beneficial for include but are not limited to:
● Data / business analysts
● Data / marketing / sales operations professionals
● Product Managers
● SEO & Paid Advertising professionals, both internal and external (agencies, freelancers, etc.)
● Marketing leaders like Chief Marketing Officers (CMOs), directors, managers
