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Upcoming events

    • 30 Sep 2020
    • (ADT)
    • 28 Oct 2020
    • (ADT)
    • 5 sessions
    • Online
    Register

    Participate in all 5 sessions of our Digital Marketing Basics Series! These virtual classes will cover the basics of improving your web presence, finding your customers online, social media, and ecommerce.

    Training Schedule:

    September 30: 5 Ways to Improve Web Presence
    11am - 12pm with Alison Knott

    October 7: Finding Your Customers Online
    11am - 12pm with Katelyn Bourgoin

    October 14: Social Media: What, Where, When?
    11am - 12pm with Ingrid Deon

    October 21: Get The Most From Your Posts
    11am - 12pm with Ingrid Deon

    October 28: Ecommerce with Shopify
    11am - 12pm with Aaron Whitman

    Ticket Pricing:

    General Admission: $125 $100

    Digital Nova Scotia Members: FREE
    DNS members must be signed-in using their membership account info. Please contact Brianna MacAulay at brianna@digitalnovascotia.com if you require assistance. 

    Participating Chamber of Commerce Members: FREE
    If your organization is a member of one of the following Chambers of Commerce, please register using the registration code provided by your chamber: Halifax, Cape Breton, Pictou County, Annapolis Valley, Yarmouth & Area, and the Strait Area Chamber of Commerce.


    • 07 Oct 2020
    • 9:00 AM (ADT)
    • Online
    Register


    There’s a lot of fuss around podcasts. Sure it was the fastest growing medium in 2019. But before you produce and distribute, hit pause. A podcast is a source for so much natural content, that it can fill up the most aggressive of content calendars. In this webinar, Jon and Rhys from Podstarter.io will share tips learned in the field, on how to distribute podcast content, build an audience across digital and social channels, and how to create micro content to reach any audience.

    About Podstarter

    Every podcast starts somewhere. Building a podcast from scratch can be daunting, and breaking through to a new audience is difficult. If you have a voice, an idea or an expertise, Podstarter will help you build a podcast and a platform to share it. Podstarter brings years of experience in production, design and technology to help you fill in the gaps and ensure your podcast aligns with your key objectives. Whether you're taking your first step or you're already running at full speed, Podstarter can help!

    About Jon Burns
    Co-Founder & Producer at Podstarter

    Jon connects people and companies with their audience. It sounds simple, and sometimes it is. Working as a producer and creative technologists, he connects content with the curious, using an odd mix of technology, marketing and people. He’s produced and developed hours of podcasts, online video content, mobile app experiences and augmented/virtual reality explorations reaching hundreds of millions of people. 

    A part of his success has been working with companies like Lego, Disney and the NBA, but having great content doesn’t always mean it’ll find an audience.

    About Rhys Waters
    Co-Founder & Producer at Podstarter

    Rhys launched his first content start-up at the age of 22. It led to creating BAFTA Award-winning work for the BBC, and working with global brands like Aston Martin and NBC Universal.  He has produced, directed and edited over 60+ hours of TV, radio, commercials and podcasts.

    Rhys has been passionately involved in podcasting since 2014, having developed, launched and run the Unexplainers, a hit show which eventually became a radio show and TV series. He’s hosted, co-created and developed hours of podcast content and his current hit political comedy ‘Canadian Politics is Boring’ is ranked in the Top 5 for comedy.




    • 07 Oct 2020
    • 11:00 AM - 12:00 PM (ADT)
    • Online
    Register


    The internet is a big, noisy place. It's impossible to be everywhere and do "all the things" - you'll just burn out. If you want to succeed online, you must get focused. Join us with Katelyn Bourgoin for a 1-hour crash course where you'll learn how to find your dream customers online. Once you know where your customers are already gather and how they search for solutions like yours, marketing to those customers will be much easier.

    General Admission: $25

    Digital Nova Scotia Members: FREE
    DNS members must be signed-in using their membership account info. Please contact Brianna MacAulay at brianna@digitalnovascotia.com if you require assistance. 

    Participating Chamber of Commerce Members: FREE
    If your organization is a member of one of the following Chambers of Commerce, please register using the registration code provided by your chamber: Halifax, Cape Breton, Pictou County, Annapolis Valley, Yarmouth & Area, and the Strait Area Chamber of Commerce.

    About Katelyn Bourgoin

    Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself.
     
    With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn is recognized as one of the "top 20 wonder women of SaaS marketing and growth.” Katelyn’s past clients include high-growth tech startups, SMBs, business support organizations, and Fortune 500 companies like Target and Holiday Inn.
     
    Today Katelyn helps frustrated marketers, founders and salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins.

    • 14 Oct 2020
    • 11:00 AM - 12:00 PM (ADT)
    • Online
    Register

    Social media is one of the best ways to connect with people who are already interested in your business. It’s also vital for reaching people who haven’t heard about your business yet. Whether you’re just getting started or you already have social media accounts, this training session with Ingrid Deon from word-craft will help you get to the next level to connect with your customers.

    In this webinar, Ingrid will discuss:

    • Creating goals for social media
    • Creating a content calendar
    • What to post where, and when to post it

    General Admission: $25

    Digital Nova Scotia Members: FREE
    DNS members must be signed-in using their membership account info. Please contact Brianna MacAulay at brianna@digitalnovascotia.com if you require assistance. 

    Participating Chamber of Commerce Members: FREE
    If your organization is a member of one of the following Chambers of Commerce, please register using the registration code provided by your chamber: Halifax, Cape Breton, Pictou County, Annapolis Valley, Yarmouth & Area, and the Strait Area Chamber of Commerce.

    About word-craft

    word-craft understands that not everyone has the time or expertise to manage their own social media accounts. They help you create a solid plan so you never have to worry about what to post on social media again.


    • 16 Oct 2020
    • 12:00 PM - 1:00 PM (ADT)
    • Online
    Register

    Strong visual content is essential for a successful digital marketing campaign. While most of us are carrying around a high-quality camera on our smartphone, taking a great photo isn't as simple as holding up your mobile device and pressing a button. In this 1-hour webinar designed for small businesses, professional photographer Richard Kelly will teach participants how to use mobile devices to create visual assets that drive engagement and sales. No previous photography knowledge is required, just a smartphone and a willingness to learn and get creative! 

    Participants will learn: 

    • What makes a good photo, and how to create one on a mobile device. 
    • How to edit images on a mobile device and optimize them for websites, social media and other digital marketing channels.
    • How to use visual content to help engage and expand your audience.

    About Richard Kelly

    Richard is a Canadian filmmaker and photographer based on Vancouver Island in British Columbia. He has a passion for working with businesses and other artists to inspire and connect with audiences on a personal level. 

    Richard works alongside a network of marketers, photographers, videographers, graphic designers and creative directors. The team loves working on unique projects that go beyond the cookie cutter productions that saturate the internet today.


    • 21 Oct 2020
    • 11:00 AM - 12:00 PM (ADT)
    • Online
    Register

    Social media is vital for reaching people who haven’t heard about your business yet. In this session, Ingrid Deon from word-craft will cover how to target your ideal audience on social media and get the most bang for your buck when boosting your posts.

    General Admission: $25

    Digital Nova Scotia Members: FREE
    DNS members must be signed-in using their membership account info. Please contact Brianna MacAulay at brianna@digitalnovascotia.com if you require assistance. 

    Participating Chamber of Commerce Members: FREE
    If your organization is a member of one of the following Chambers of Commerce, please register using the registration code provided by your chamber: Halifax, Cape Breton, Pictou County, Annapolis Valley, Yarmouth & Area, and the Strait Area Chamber of Commerce.

    About word-craft

    word-craft understands that not everyone has the time or expertise to manage their own social media accounts. They help you create a solid plan so you never have to worry about what to post on social media again.


    • 28 Oct 2020
    • 11:00 AM - 12:00 PM (ADT)
    • Online
    Register

    Online shopping is by no means new, but many customers are increasingly seeking ways to shop online or access takeout and delivery services in the wake of the global health pandemic. It’s even more important to offer your customers an option to make purchases through your website. This training session with Aaron Whitman from Able Sense will go over ways you can use Shopify as an e-commerce tool for your business.

    In this webinar, Able Sense will cover:

    • How Shopify works and how participants can implement it in their own businesses
    • Examples of how local businesses, reliant on foot traffic, have adapted to sell their products online and to stay connected to their customers

    General Admission: $25

    Digital Nova Scotia Members: FREE
    DNS members must be signed-in using their membership account info. Please contact Brianna MacAulay at brianna@digitalnovascotia.com if you require assistance. 

    Participating Chamber of Commerce Members: FREE
    If your organization is a member of one of the following Chambers of Commerce, please register using the registration code provided by your chamber: Halifax, Cape Breton, Pictou County, Annapolis Valley, Yarmouth & Area, and the Strait Area Chamber of Commerce.

    About Able Sense

    Able Sense is an innovative e-commerce studio specializing in Shopify and Shopify Plus strategies and custom implementations for businesses around the globe, from Halifax, Nova Scotia. They offer a full suite of strategy, brand, design, development, integrations and measurement services to their clients, including support for marketing and product management. After establishing or transforming e-commerce operations, Able Sense can assist further with brand evolution, customer experience design and product packaging design. They work with you to give you purpose and clarity: to set goals, define your audience and design the architecture of your new website, always thinking of your customers first.

1301-1809 Barrington Street, Halifax, NS B3J 3K8

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