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• Info4Impact: What the heck am I measuring? 5 key metrics any business can use (and understand!) in Google Analytics

  • When
    29 Oct 2019
  •  
    12:00 PM - 1:30 PM
  • Location
    Common Good Solutions, 5557 Cunard St, Halifax, NS B3K 1C5

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  Google Analytics is a powerful tool for making business decisions, but at times it can seem overwhelming. Do we really need to know everything about the platform in order to harness its power? What sort of decisions does it actually help us make?

  In her years as a web consultant, Alison K has seen the powerful outcomes of decision-making based on traffic data. Now, that may sound about as exciting as long division, but this session is all about linking business goals to our websites, using Google Analytics as our crystal ball. In this lunch and learn, Alison will focus on 5 key metrics that any website owner can benefit from.

  Even if you’ve never opened the platform before, or are tired of tech jagon, this session will give clear context of what it means to measure users. You can’t focus on the bars and charts unless you know your “why” with Google Analytics.

  About Alison Knott:
  

  

  Known as everyone's favourite hyperactive web nerd, Alison K. (formally Eraserheader Design) helps her clients dive into the data that matters. An international creative tech speaker, Alison is passionate about the intersection of web, creativity and business. Her main mandate: to raise web literacy for small business and entrepreneurs. Her presentations are an unusual blend of high-octane enthusiasm and actionable lessons. Boring tech jargon has no place in her talks!

  
  

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• Info4Impact: Blockchain: Is it right for your business?

  • When
    12 Nov 2019
  •  
    12:00 PM - 1:30 PM
  • Location
    TBC, Halifax

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  Blockchain is known to be a revolutionary technology, but what's all the hype about? Could your business benefit from it, and if so, how?
  

  Learn about best practices and key factors needed to drive your business through the world of cryptocurrency and blockchain during this Lunch and Learn with Atlantic Blockchain Company. They’ll cover crypto competency, decentralized business plans, and how you can create value-add with blockchain in your business.
  

  After this session, you’ll know:

  • If your business is right for blockchain
  • The difference between a cryptocurrency and blockchain
  • How to leverage existing blockchain and crypto projects for your business 
    
    

  About Atlantic Blockchain Company
  Keegan and Mrugakshee are the co-founders of Atlantic Blockchain Company. After years of technical development and personal use, Keegan and Mrugakshee decided to use their knowledge to educate the public, businesses, and government around the responsible use of blockchain and cryptocurrency. Their mission is to accelerate the adoption of blockchain technology.

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• Info4Impact: Looking Beyond Content - Understanding Schema and its impact on your website

  • When
    28 Nov 2019
  •  
    12:00 PM - 1:30 PM
  • Location
    TBC, Halifax

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  You may have heard the saying “Content is King” when it comes to an SEO strategy, but in today's world, having content is not enough. Google and other search engines need to understand the context of the content you add - and that’s where Schema.org comes in!

  Join us for this lunch and learn where Kristen Major will discuss the intermediate SEO concept of Structured Data & Schema Markup. You’ll learn how these encodings can add context to your content and advance your current SEO strategies, as the chase “Position 0” continues.

  If content is King, context is Queen.  

  After this lunch and learn, you will know:

  • About Schema.org
  • How Schema works
  • Schema available
  • Why you should be using Schema Markup on your website
  • How to implement Schema
  • How to monitor the impact of Schema
    
    
    

  About Kristen Major:
  As a current SEO Strategist at VERB Interactive in Halifax, Kristen Major is an experienced professional in the digital marketing space with 7 years of proven SEO experience. Kristen has worked with many businesses from different industries by developing and implementing SEO recommendations that follow best practices and tactics, while also supporting additional marketing initiatives. 

  VERB is a conversion-focused agency, bringing real revenue to your travel business through Digital Marketing. Our clients span across the globe, providing the exciting opportunities to work and collaborate with some of the world's biggest destinations, resorts and travel brands. https://www.verbinteractive.com/ 

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