Craft a 360 Customer Journey using 5E method

Most businesses seek to engage customers to provide valued, differentiated service. But Engage is only the first of five E’s. In this session we will learn the critical requirements to Entice new customers to consider your offer, Enter them into an initial trial, Engage them in a rewarding interaction, Exit on positive terms, and Extend to a loyal relationship as demonstrated by referrals and return visits. Learn to use the 5E model to map your comprehensive customer experience from awareness to loyalty and lifetime value

3 Key Takeaways

• Know your customer at each of five vital stages in their experience.
• Create productive, rewarding transitions between phases.
• Discover how the Exit is the most critical experience stage.

Meet your Presenter: Roger Mader, CEO @ Myra Media Inc

Retained as Global Chief Marketing Officer of Subway, the world’s largest restaurant group, to lead the turnaround of the business with a digital, mobile, social, customer-centred marketing function designed to serve three vital customer segments. Author of Purposeful Enterprise. MBA faculty at Dalhousie and SMU. Based in Mahone Bay. Expert instructor and facilitator on strategic marketing and customer experience.