10 Google Analytics Set Up Issues that are Hurting Your Marketing Data

This crash course is designed to help you achieve marketing analytics success! 

Find out why analytics matter in a modern marketing strategy, how to set up Google Analytics to maximize results and impact, and learn common mistakes to avoid in the process. Speakers Leilani Graham-Laidlaw and Saadat Qadri will walk you through a basic Google Analytics setup audit and leave you with actionable takeaways for fine tuning the platform within your own organization, including:

• Tips for a seamless install
  
• Using filters for improved reporting
  
• Using Tag Manager and setting up Goals
  

• Using Segments, Custom Reports, and so much more

About the Speakers

Leilani Graham-Laidlaw
Leilani’s passion lies at the intersect of data and storytelling. Her work removes the technical and process-related challenges that prevent companies from understanding their own data. A certified Google Analytics and Ads professional, Leilani works with clients to understand their marketing data, turning metrics into actionable next steps. Find Leilani on LinkedIn.

Saadat Qadri
Saadat has over 10 years' experience solving complex infrastructure challenges for startups. With a background in software development, he applies the fundamentals of systems engineering and product management to data science and analytics, enabling clients to collect, analyze, and apply their data to business decisions. 

Find Saadat on LinkedIn.