Info4Impact: What the heck am I measuring? 5 key metrics any business can use (and understand!) in Google Analytics

Google Analytics is a powerful tool for making business decisions, but at times it can seem overwhelming. Do we really need to know everything about the platform in order to harness its power? What sort of decisions does it actually help us make?

In her years as a web consultant, Alison K has seen the powerful outcomes of decision-making based on traffic data. Now, that may sound about as exciting as long division, but this session is all about linking business goals to our websites, using Google Analytics as our crystal ball. In this lunch and learn, Alison will focus on 5 key metrics that any website owner can benefit from.

Even if you’ve never opened the platform before, or are tired of tech jagon, this session will give clear context of what it means to measure users. You can’t focus on the bars and charts unless you know your “why” with Google Analytics.

About Alison Knott:

Known as everyone's favourite hyperactive web nerd, Alison K. (formally Eraserheader Design) helps her clients dive into the data that matters. An international creative tech speaker, Alison is passionate about the intersection of web, creativity and business. Her main mandate: to raise web literacy for small business and entrepreneurs. Her presentations are an unusual blend of high-octane enthusiasm and actionable lessons. Boring tech jargon has no place in her talks!