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Your Web Strategy: Leveraging Google Analytics and SEO for Business Growth

  • 25 May 2020
  • 05 Jun 2020
  • 2 sessions
  • 25 May 2020, 9:00 AM 2:00 PM (ADT)
  • 05 Jun 2020, 9:00 AM 2:00 PM (ADT)
  • TBC


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Google Analytics and SEO are household names, but before you dive into them you need to have your website strategy ready!

With a fully developed web strategy you’ll be able to measure the success of your efforts in copywriting and design choices, information architecture, user experience, accessibility, social media and digital marketing efforts and sales/awareness growth.

After this program, you’ll walk away with a 12-month web strategy and know how to effectively implement Google Analytics and SEO into your web presence to drive growth and sales. We’ll be leveraging a peer-to-peer support network through an interactive slack channel, where participants can ask each other questions and provide support for one another. This immersive program will also include 5 hours on 1-1 consultation time outside of workshop hours that will allow you to gain guidance and support beyond the classroom as you apply what you have learned.

Workshop #1: Website Strategy Development
(2 Sessions on May 25 & May 27, 2020)

  • Group workshop sessions lasting 2.5 hours each from 9:30am - 12pm
  • Learn to articulate business goals through the lens of your website
  • Participate in a peer website audit to identify areas of improvement based on goals
  • Understand SEO basics and what concepts are applicable to your website strategy

Workshop #2: Diving into Google Analytics
(2 Sessions on June 15 & June 18, 2020)

  • Group workshop sessions lasting 2.5 hours each from 9:30am - 12pm
  • Gain an overview of the Google Analytics Dashboard
  • Locate areas of Google Analytics to focus on based off your web strategy
  • Understand annotation and reporting in Google Analytics
  • Optimize your Google Analytics Setup
  • Set up Goals in Google Analytics, and add Google Search Console to your Google Analytics setup

Slack Group + Quarter Check-in
(Check in on September 14, 2020)

Peer learning is an important component of this program, so you’ll be added to a group Slack channel where you can ask questions and receive peer feedback on what you’ve done so far.

We all know life gets busy, so at the 3-month mark you’ll send in a one-page summary showcasing efforts made and trends found through your reporting. Don’t worry, you’ll be given a template!

One-on-One Coaching:
When dealing with Analytics and SEO, each company has their own questions, so you’ll receive 5 hours of on-demand virtual coaching with the facilitator. We recommend you spread them out over a 10-month period so you can revisit and adjust your website strategy, get additional training on Google Analytics as the year progresses, or look at your next moves.

You must meet all eligibility requirements to take part of in this opportunity. If you are not a DNS member, you can still apply! Once you receive confirmation of your acceptance into the program, you must please register as a member.


Please note, this program has been fully funded through Workplace Innovation and Productivity Skills Incentive (WIPSI), and will be provided FREE for DNS members with less than 50 employees. If your company has more than 50 employees, 50% of program costs will be funded.

About Alison K:
Alison Knott, Founder of Alison K Consulting

Known as everyone’s favourite hyperactive web nerd, Alison K (formally Eraserheader Design) helps clients dive into the data that matters. She has worked with non-profits, B2B and B2C companies across the country match existing marketing systems to online performance… and then propel them to the next level of success. In addition to facilitating webinars and seminars, she has held teaching positions at NSCC IT Campus and NSCAD University.  An international creative tech speaker, Alison is passionate about the intersection of web, creativity and business. Her presentations are an unusual blend of high-octane enthusiasm and actionable lessons. Boring tech jargon has no place in her talks!

1301-1809 Barrington Street, Halifax, NS B3J 3K8

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