Digital Marketing Basics Series - 5 Ways to Improve Web Presence

This 1-hour session is jargon free and filled with free and low-cost tips to help get your online presence in order. By the end, you'll have a clear understanding of which tactics are best for your business and how to take immediate action.

In this session, Alison K will review the following tactics:

• Google My Business
• Google Analytics
• Newsletters
• UTM Parameters
• Website Auditing

General Admission: $25

Digital Nova Scotia Members: FREE
DNS members must be signed-in using their membership account info. Please contact Brianna MacAulay at brianna@digitalnovascotia.com if you require assistance. 

Participating Chamber of Commerce Members: FREE
If your organization is a member of one of the following Chambers of Commerce, please register using the registration code provided by your chamber: Halifax, Cape Breton, Pictou County, Annapolis Valley, Yarmouth & Area, and the Strait Area Chamber of Commerce.

About Alison K:
Alison Knott, Founder of Alison K Consulting

Known as everyone’s favourite hyperactive web nerd, Alison K helps clients dive into the data that matters. She has worked with non-profits, B2B and B2C companies across the country match existing marketing systems to online performance… and then propel them to the next level of success. In addition to facilitating webinars and seminars, she has held teaching positions at NSCC IT Campus and NSCAD University.  An international creative tech speaker, Alison is passionate about the intersection of web, creativity and business. Her presentations are an unusual blend of high-octane enthusiasm and actionable lessons. Boring tech jargon has no place in her talks!