Selling Through Storytelling

Join Erin Trafford, digital content strategist, as she guides you through her tried and true exercises for selling through story. Learn to use your content to better understand your Ideal Customer Avatar. Identify key stories in order to impact your sales and revenue, learn how to make content more appealing to today’s savvy digital consumer, and pick up actionable tips for what to do to activate your sales without feeling ‘salesy’.

Takeaways from this session:

• Which types of stories to tell your customer
• Tips for gaining customer insights through your content
• Content funnel basics

About Erin Trafford

Erin Trafford is an award winning journalist, consultant, and strategist. She holds an Hon B.A. from the University of Toronto and an MA., Journalism from Western University.

Erin has successfully coached dozens of content creators and digital entrepreneurs across North America to launch, grow and scale their businesses through strategic use of content.

Erin acts as a coach and consultant for entrepreneurs and businesses seeking to enhance their understanding of content and how to leverage it to increase conversions and generate brand awareness, credibility, and revenue. Erin uses a breakthrough visibility program to help clients at all phases of growth develop and tie their content map to their sales strategies and financial goals.