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Inbound Marketing Fundamentals

  • 13 May 2021
  • 12:00 PM - 1:00 PM


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A Hubspot Academy-created presentation delivered by Melanie Taljaard, a Hubspot Agency Partner and Hubspot Certified Trainer. This interactive session will provide a solid understanding of inbound fundamentals. Attendees will learn how their marketing can adapt and evolve to match buying behaviors.

Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this session, you’ll be well on your way to having a solid understanding of how to create marketing tactics that match your buyer’s behaviors, meeting them where they are at in the buying cycle.

Who is this for?

  • Inbound Professionals
  • Marketers

You do not need to be a Hubspot user to participate. Content will be relevant to non-Hubspot users.

What you’ll learn:

  • Learn about inbound marketing techniques
  • Develop understanding of core tactics of inbound marketing
  • Advance your skills as an inbound marketer

Presenter details

Melanie Taljaard is the owner and principal marketer at More in Store Marketing Solutions. She has been working as a marketing professional for more than 20 years, helping motivated business leaders in the service sector. Being the first Hubspot provider in Halifax, NS, Melanie has grown her business and dedicated her expertise to ensuring her clients get the most of their marketing efforts. Melanie is currently a Gold Tiered Hubspot Agency Partner and A Hubspot Certified Trainer.

Her formal education includes an undergraduate degree in Public Relations from MSVU and an MBA from Saint Mary’s University.

Armed with her experience and supported by Hubspot, Melanie continues to deliver exceptional marketing experience to her clients.

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