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Using (and Improving) Lead Nurture Campaigns

  • 26 Oct 2021
  • 12:30 PM - 1:30 PM

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A key component of a successful business is nurturing leads and building relationships. Creating and sharing valuable content for prospects at various stages of their buying journey is a way to connect with people and help them build trust in your brand as they make buying decisions.

During this webinar you will learn;

  • The stages of the buying process and planning content for those
  • What is Lead Scoring and why is it important?
  • Developing automated, behaviour-based campaigns


About Leslie Flemming, Senior Director of Marketing at CloudKettle

With a background in digital marketing, Leslie brings over 10 years of experience to her role. Her previous clients have ranged from large private enterprises and government organizations to non-profits, giving her a wide range and depth of knowledge in the B2B space.

Leslie also holds a J.D. from Dalhousie University, and a Masters of International Business Law from Vrije University in Amsterdam.

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