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Google Analytics 4 Workshop - Session 2

  • 26 Jul 2022
  • 10:00 AM - 12:00 PM
  • 0


Google Analytics 4 is Google’s next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, this webinar will help you prepare to use Google Analytics 4.

After this webinar you will know:

  • How to set up a basic GA4 implementation
  • How to copy tracking tags from Universal Analytics to Google Analytics 4 for a seamless transition
  • How to use the new GA4 interface and how is GA4 different from UA

Meet the Presenter

Kevin D’Aguiar, Principal Consultant/Owner of Matters of Data Inc.

With almost 25 years of experience as an Analytics professional, Kevin owns and operates an analytics consulting business, Matters of Data Inc. He has a passion for building Data Culture and improving Data Maturity. Kevin has provided value for clients spanning a variety of industries including Finance, Travel and Tourism, Tele-Communication, Retail, and Construction.

About Matters of Data Inc.

Matters of Data Inc. provides Analytics consulting to businesses who want to grow using data-driven insights. With specialized knowledge in Data Storytelling, Data Literacy Improvement, and Digital Analytics, Matters of Data Inc. can partner with companies in need of consulting, workshops, or those looking for a more “hands-on” approach to solving their Data challenges.

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