Fundamentals of Inbound Marketing

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

During this webinar, you will:

• Learn about inbound marketing techniques
• Develop an understanding of core tactics of inbound marketing
• Advance your skills as an inbound marketer

Meet your Instructor

Melanie Taljaard, a Hubspot Agency Partner and Hubspot Certified Trainer

Melanie Taljaard is the owner and principal marketer at More in Store Marketing Solutions. She has been working as a marketing professional for more than 20 years, helping motivated business leaders in the service sector. Being the first Hubspot provider in Halifax, NS, Melanie has grown her business and dedicated her expertise to ensuring her clients get the most of their marketing efforts. Melanie is currently a Gold Tiered Hubspot Agency Partner and A Hubspot Certified Trainer.

Her formal education includes an undergraduate degree in Public Relations from MSVU and an MBA from Saint Mary’s University. Armed with her experience and supported by Hubspot, Melanie continues to deliver exceptional marketing experience to her clients.