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Find Your Most Profitable Customer

  • 17 Jan 2023
  • 18 Jan 2023
  • 2 sessions
  • 17 Jan 2023, 10:00 AM 11:30 AM (AST)
  • 18 Jan 2023, 10:00 AM 11:30 AM (AST)
  • Zoom

Registration

  • An active member of digital Nova Scotia
  • Is not an active member of Digital Nova Scotia


Stop wasting time and money chasing the wrong customers.

This workshop will help participants to identify their “right fit” customers and create an actionable customer persona to help focus their marketing efforts. You’ll walk away with more clarity and focus and a better understanding of what motivates buying decisions.

What are 3-Key Takeaways:  

  1. Zero in on your “best-fit” target customers
  2. Learn why customers *really* buy products like yours
  3. Create an actionable proto persona that you can share with your team


Meet Your Presenter 


Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. 

 

With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn’ s past clients include high-growth tech startups, SMBs, business support organizations, and Fortune 500 companies like Target and Holiday Inn.

 

Today Katelyn helps frustrated marketers, founders and salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins.

Some pages on this website require you to be logged in to your Digital Nova Scotia member account.  If you need assistance, please contact Greg Dobson at greg.dobson@digitalnovascotia.com.

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