Integrating Your Marketing & Sales Efforts to Maximize Growth

Changing the dynamic between Marketing & Sales. Learn why it’s important to develop a positive relationship and foster collaboration between these two revenue-critical departments. 

What are 3-Key Takeaways:  

• Gain a different perspective on how Marketing & Sales can collaborate, not just go-exist

• Learn practical examples of how you can immediately action joint initiatives in your organization

• Understand how to get more out of your existing resources by working together

Meet your Presenter

Mary Jane (MJ) Leslie is the owner of Chapter 3 Ltd., a consulting company that specializes in helping start-up companies and small businesses overcome obstacles and achieve growth objectives.

MJ has spent her career working in the start-up world. She initially cut her teeth working for a Nova Scotia based tech-start-up after graduating from Mount Saint Vincent University with a Bachelor’s in Public Relations. That company went on to be the largest healthcare-IT exit in Canada. 

Prior to founding Chapter 3, MJ held the role of Chief Growth Officer for LifeRaft, a threat intelligence SaaS company. She focused on how to leverage open-source intelligence for security programs from enterprise clients to investigative firms. During her tenure at LifeRaft, MJ was responsible for all aspects of revenue operations, including: Pre and Post-Sales, Customer Support, Client Success, Marketing, Communications, and Shareholder Relations.

MJ’s career has been specialized in the education and implementation of SaaS-based products and services, targeted in the security, technology, and healthcare industries. With over a decade of experience, and countless lessons learned, she’s excited to work with like-minded folks to help navigate the many obstacles that come with growth.