Marketing at a distance: Finding your ideal customers out in the world, and knowing what to say to them

Have you asked, with increasing frustration, “But where should I focus my marketing?” Or even more specifically, “Where do I post?! Facebook? TikTok? LinkedIn? Threads?!” There’s no single satisfying answer that works every time for everyone (hence the frustration you may be feeling). But there is a single, satisfying process you can follow to find the right answer for your business.

In this workshop we’ll take you through Kelford Inc.’s Marketing Rangefinder process, so you can get that answer.

Using our framework we’ll explore the four distances—Far, Close, Here, and Connected—at which all potential customers can be found. We’ll work through how to identify, at each distance, what they need, what you should say to them next, and how to know if it’s working before you overinvest or run out of patience. Find your best customers and know exactly what to say to them to bring them closer to you, closer to a purchase, and closer to your brand.

3 Key Takeaways 

• A framework to help you understand where your best customers are
• A process for knowing what to say, and when, to reach them
• A tool for creating marketing messages that bring customers closer to your business

Meet your presenter..

Leah is an endlessly-energetic motivator who sets the pace, keeps her clients (and everyone around her) on track and having fun, and ensures that no one gets left behind or loses hope—because when the finish line is far, sustainable pace is the only way to get there. A certified International Trade Practitioner and co-owner of Kelford Inc.—a mental-models based marketing firm—she spends her working days helping entrepreneurs find their voice, fuel their passion, and connect with their ideal customers around the world. (Her non-working hours are spent with her husband and dog, joyfully mucking about her garden!)