Optimizing your Profile by Building a LinkedIn Success Hub

Do you have a bare-bones LinkedIn profile, or do you have a well-branded LinkedIn profile that makes you stand out and helps set you up for success? A strong LinkedIn profile works strategically with the LinkedIn search algorithm, focuses on key functional words, tells a story and has the key ingredients to do the job of networking via a virtual context. Your LinkedIn profile is your LinkedIn Success Hub and is powered by AI. Learn the tools and strategies needed to build a story that not only stands out but gets supported and shared by LinkedIn. 

3 Takeaways

1. Learn the building blocks for a successful LinkedIn story brand

2. Discover how the LinkedIn search tool works and to partner with AI

3. Identify key skills that power LinkedIn to help you reach your goals

Meet your Facilitator: Shelly Elslinger

With over 20 years experience working in career development, career readiness, and career advancement, Shelly Elslinger has rightfully positioned herself as a globally recognized Career Coach and LinkedIn Trainer who trains people to use the power of their influence, voice, and skills to effectively build their online brand. Shelly is an author, a certified Clifton Strengths Trainer #28811, a certified coach (PPCC), one of the Top 11 Canadian Career Advisors: HireDiverse 2023, a leader in diversity, equity, and inclusion, a Woman of Inspiration Award Winner 2019, and a trusted speaker and trainer for LinkedIn Canada. She is also currently nominated for the 2024 list of Atlantic Canada's 25 Most Powerful Women in Business.