This comprehensive course on lead lifecycle covers key aspects of effective lead management and customer engagement. Starting with lead generation, participants learn strategies for lead enrichment, qualification, and understanding attribution models. The course delves into lead routing, conversion, and handling dead leads, emphasizing best practices throughout. Sales processes in B2B, B2C, and B2G contexts are explored, alongside opportunity stages, product and pricing structures, subscription and custom pricing models, and quote generation processes.
Who should take this course?: This program is crucial for businesses seeking to enhance lead management and customer engagement.
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